Grow your business with the magic of design
Gray Star Design offers branding development, marketing services and web design in Long Island, New York
Creative Director and Lead Designer Melissa O’Connor-Arena works with clients on transforming and expanding their business through artistic concepts, advertising and online presence. With over two decades of experience and a BFA in Graphic Design, she is qualified and ready to take on any project that comes her way. Welcome to Gray Star Design.
Brand Development
Let me help you tell your story through the magic of design. The foundation of your business starts with your brand, and it should be a strong representation of what your business is and what it stands for. Your branding is essentially what makes potential customers and clients want to learn more, beyond their basic need for what you’re selling. We will explore your style and your vision for the business as well as my suggestions, starting with a mood board and finalizing your brand guide.
Marketing Services
Design comes into play a great deal with marketing. There are many ways to promote your business. From media kits and flyers to web ads and sales pages, the options are out there. Take your ideas to the next level with smart design concepts that put your branding to work and help you sell with ease. I’ve worked with many clients in all different fields of expertise to help them promote their products and services. Showcasing their brand elements and pushing their message to as many people as possible with smart design. I would love to help you too!
Website Design
Having a presence online is the best way to feature your business on your terms. Having design freedom is a must when you want to market your business because the possibilities are endless. Bring your ideas to life on the web and include all that is essential to learn about you and your business. Not only will I create a website you love, but I will also share my expertise on platforms, pricing, and online tools that will work for you. I also can build sales pages, opt-in pages, and online forms if that is what you need.
Print Design
Print materials play an important role in business. From documents, flyers, brochures, sell sheets, and business cards to special projects like media kits and informative pieces, I can do it all. In today’s world, everything is online, BUT having something to hold and reference when needed is still needed. Especially for the products you are selling. Let’s work together to create something stunning so your business can shine.
It is an absolute pleasure to work with Melissa from Gray Star Design! Her eye for detail, the correct vibe you want to portray, and branding abilities are Top Notch! We have worked on a few projects together including websites, logos, and branding materials. Every experience has been easy, with no pressure, and delivered within the expected time frame. I highly recommend working with Melissa!
~ Samantha Solarsh, LI Salon Group
Words don't even do justice to how instrumental Melissa has been and is in my business. But I will try. She is part branding guru, meets design doula, birthing the most gorgeous images for me and my business. She takes my ideas and my words and turns them into gorgeous visual masterpieces for my clients to truly FEEL the words. My business has begun to feel like me. My business is my soul business, and up until I met Melissa, it didn't feel like me. She totally re-designed my website, does all my images for my quotes, takes my newsletters and turns them into magic, and does the most amazing design for my retreats and events. Not only is the design amazing but the paper and packing too.
~ Christine Gutierrez, Licensed Psychotherapist, Women’s Facilitator, Author
I am so grateful to have worked with Melissa on my website, sales pages, and social media graphics. Not only is she incredibly time-efficient, but she also delivers high-quality work. She truly understands my vision and is a joy to collaborate with. Her professionalism and ability to make the process smooth and stress-free have been invaluable to me. I highly recommend her to anyone looking for someone who is collaborative and delivers results that exceed expectations!
~ Carolina Ramirez, MSW, LCSW
It was a true pleasure to have Melissa design my website. I knew that I wanted something that was truly me, but I had no idea how to create it. Melissa put together a beautiful reflection of me, my brand and my values. I felt extremely comfortable with Melissa and found her to be respectful of my decisions and input. She had great communication skills, hit my deadline, and always answered my questions sooner than expected. I absolutely love my website, more than I thought was possible. It looks very clean, professional and is easy to navigate. She turned my vision into reality. I would definitely recommend her work to anyone looking to take their vision to the next level!
~ Rachel Ackley, Yoga + Breathwork Instructor
